Rouze offers the finest sexy stories for (almost) any moment.
Services
Brand identity
Illustrations
Social media design
Interaction design
User interface design (web)
UI testing
Case
Rouze is an app with stories that are sexy, classy and sassy. The founder of it asked me to design the application and identity including visuals for the stories.
Process
It was a large journey with many iterations to find out how to do tell that it’s something erotic and not tell that it is cheap and definitely that it should not feel like a taboo having it on your phone. I’ve tackled that by simply testing it one the user and asking questions like: how do you feel about that?.
Book in night view and collapsed introduction
Book with episodes
Series
Episode
Result
With fine, tangible illustrations and sophisticated typography I’ve tended to make it cool, contemporary and even show-worthy.
I just gave it some text appeal.