KLM Pioneers is platform for talented people in the digital world.


Brand identity
Doodling and painting
Interaction design
User interface design (web)


KLM wanted a platform and campaign to attract digital talent. My role was to develop the concept together with a team of creative people and to execute the designs myself.

— I love spotting the buttons in the wild.


Weve brainstormed and doodled with a small team along the way. And we tackled issues like if we can put I hate meetings’ on a button. 


We came up with gigantic button walls, 4 in the end, which show the text, KLM Pioneers, once the buttons got taken off. An incentive for our target audience to pick one and to spread the campaign with the people as a medium. 

Working with different breeds of designers gave this project in-depth.


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