Cel Sydney is a photographer of furious cars.
Services
Brand identity
Webdesign
Challenge
The client asked for a new logo and a bit more that would fit with his photos.
Process
I’ve searched for a stylish identity by sketching and brainstorming. In the final work the details derived from a grill with a flash shining through. The general shape mimics the corners of a frame that you see when taking a photo.
Result
When doing art direction I always want to cover all the areas from being clever and when choosing colours or creating shapes for an amazing project. In this case I choose to for just grey. To let Cel Sydney’s work shine.