Urban Paradoxes

                        Urban Paradoxes is as complex as it says, in fact, this company does research in the many complex situations that some instances try to create but result in something else. Urban Paradoxes has the vision that collectivity is key, in that way those paradoxes occur less. And the power that comes out of diverse networks, intersectoral activities or collaborations resulting in talking the same language.

For such nobel work I wanted to create a sophisticated identity that of course reflects the work and vision of Urban Paradoxes. After exploring many vague side paths and brainstorming the idea struck of making a modern version of “the tower of babel”. Not long after the pieces fell into place when I figured out it should be the finished top of that painting.

This finished top that I made represents the diversity of a growing society and it might also bring a city-map or favelas to mind. Or not? On top of that — pun intended — the identity is dynamic, mimicking all of her projects which are also diverse. And the company name appears like a cloud on top of the tower as in the painting ‘the tower of Babel'[c.1563] from Pieter Brueghel. Printed at Letterpers.

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