KLM pioneers

An online and offline campagne

First Drawings

A bit of the process.

I’ve made the paint stokes by hand, to make it look real and also to have a lot of detail in it. That was necessary because the poster size became huge. The strokes are wild and ordered – but not to wild- , they needed to give a specific vibe to show that KLM Pioneers is a space for creativity and exploration.

What is on that poster?!

It’s not just a poster, not there are 4 of them and they are filled with buttons. 

One the buttons are all taken of, the text “we are KLM pioneers” becomes visible. On all of the buttons is a sassy illustration.

Main learning — Keeping it simple was key. 


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